Our Approach


Hellenic Festival is a Baywalk Marketing brand created by Dean Tripodes. Since May 31, 1998, Baywalk Marketing has offered digital marketing for businesses and non-profit organizations.
For individuals and client organizations looking to work with Baywalk Marketing
Marketing includes setting agreed upon marketing goals with the customer, helping define a message and desired position for the client, creating ad campaigns with a series of print and digital ads for direct email, social media, and physical posters or banners if needed. We specialize in writing ad copy (ad text) and creating fun ads. Marketing campaigns can include creating and managing social media such as Facebook fan pages, Instagram pages, Twitter feeds, and more.
Throughout the years, we have enjoyed a special commitment to the Greek American community. After working with several Greek American organizations and doing informal market research, we determined there was a need for more organized Greek Festival information. By working first hand with so many organizations, we have developed primary research from doing the promotion for many Greek North American organizations. Based on our primary research and select secondary data, we created services and proprietary lists that directly targets the Greek American consumer.
We are both a digital ad agency that can create marketing campaigns, as well as publishers who can distribute advertisements to proprietary digital lists and social media, targeting the Greek American audience. For Greek Canadians, we reach them with social media and not email due to their regulations.
Enjoy your visit to Hellenic Festival!
Dean Tripodes

Our Story